Our speaker sessions

Tuesday, October 27 11:45 AM - 12:45 PM CDT
10/27/2020 11:45 AM America/Chicago 10/27/2020 12:45 PM You’re only as good as your worst customer experience In this session, we will discuss how two key platforms — Sitecore + Salesforce — drive superior experiences by seamlessly fusing sales, service, marketing and ecomm data across every customer touchpoint. All to power interactions with your customers at the right time, in the right moment — and build lasting relationships in the process. Symposium Online

You’re only as good as your worst customer experience

In this session, we will discuss how two key platforms — Sitecore + Salesforce — drive superior experiences by seamlessly fusing sales, service, marketing and ecomm data across every customer touchpoint. All to power interactions with your customers at the right time, in the right moment — and build lasting relationships in the process.

Speakers:

Dave Michela
Dave Michela
Horizontal Digital — VP Digital Solutions
Get To Know Dave
Anne Norman
Anne Norman
Horizontal Digital — Director of Digital Solutions
Get To Know Anne
Chris Staley
Chris Staley
Horizontal Digital — Co-Founder, SVP
Get To Know Chris
Tuesday, October 27 2:20 PM - 2:50 PM CDT
10/27/2020 2:20 PM America/Chicago 10/27/2020 2:50 PM From cost center to revenue center: The enterprise path to digital ROI Digital transformation means a lot of things, but ultimately it's about delivering measurable, attributable return on digital investments. Learn how one of the world's largest commercial real estate firms leapfrogged the competition by capitalizing on the power of digital experience. Cushman & Wakefield VP of Digital, Eric Wagner, joins Horizontal's VP of Digital Solutions, Dave Michela, in a review of their experience-forward solution built around Sitecore and Salesforce technologies. Symposium Online

From cost center to revenue center: The enterprise path to digital ROI

Digital transformation means a lot of things, but ultimately it's about delivering measurable, attributable return on digital investments. Learn how one of the world's largest commercial real estate firms leapfrogged the competition by capitalizing on the power of digital experience. Cushman & Wakefield VP of Digital, Eric Wagner, joins Horizontal's VP of Digital Solutions, Dave Michela, in a review of their experience-forward solution built around Sitecore and Salesforce technologies.

Speakers:

Dave Michela
Dave Michela
Horizontal Digital — VP Digital Solutions
Get To Know Dave
Eric Wagner
Eric Wagner
Cushman & Wakefield — VP of Digital Marketing
Wednesday, October 28 4:00 AM - 5:00 AM CDT
10:00 AM - 11:00 AM GMT
11:00 AM - 12:00 PM CET
10/28/2020 4:00 AM America/Chicago 10/28/2020 5:00 AM General session: EMEA regional welcome and panel discussion: Refining business strategies to become digital-everything We’re going through a digital revolution that’s reshaping business models, changing how customers value products and services, and how brands connect with customers. The big challenges businesses currently face won’t last forever, but digital is no doubt here to stay. As we accelerate our digital transformations, creating human connections is imperative. Hear from a variety of leading brands across EMEA to learn how they are adapting to meet the needs of today’s digital customer. Symposium Online

General session: EMEA regional welcome and panel discussion: Refining business strategies to become digital-everything

We’re going through a digital revolution that’s reshaping business models, changing how customers value products and services, and how brands connect with customers. The big challenges businesses currently face won’t last forever, but digital is no doubt here to stay. As we accelerate our digital transformations, creating human connections is imperative. Hear from a variety of leading brands across EMEA to learn how they are adapting to meet the needs of today’s digital customer.

Speakers:

George Smith
George Smith
Horizontal Digital — Regional Managing Director, Sitecore MVP
Chris Stennett
Sitecore — Global Vice President, Business Value and Strategy
Julian Ritt
Porsche AG — Manager Digital Marketing
Steven Foster
London Marathon Events — Head of Digital Transformation
Wednesday, October 28 11:25 AM - 11:35 AM CDT
10/28/2020 11:25 AM America/Chicago 10/28/2020 11:35 AM Shaping digital experiences for global mobility DP World operates a global ecosystem of interconnected ports and container terminals. But as the shipping industry evolves, DP World is shifting away from its port-focused business model and driving the expansion of its end-to-end logistics footprint across air, land and sea. Find out how Horizontal refreshed DP World’s brand to reflect its new strategic direction and personalize content for customers on a regional level. Symposium Online

Shaping digital experiences for global mobility

DP World operates a global ecosystem of interconnected ports and container terminals. But as the shipping industry evolves, DP World is shifting away from its port-focused business model and driving the expansion of its end-to-end logistics footprint across air, land and sea. Find out how Horizontal refreshed DP World’s brand to reflect its new strategic direction and personalize content for customers on a regional level.

Speakers:

George Smith
George Smith
Horizontal Digital — Regional Managing Director, Sitecore MVP
Rich Rust
Rich Rust
DP World — Global Head of Digital & Social Media
On demand

Implementation recipes to get Sitecore Commerce out in the real world

Explore our start-to-finish execution of Lixil Group’s Grohe.com multi-brand, multi-site implementation using Sitecore Commerce. We’ll walk through how business needs were defined, our approach to UX/UI and how we set up XC in a scaled environment alongside automated deployments. In tandem, we’ll cover how we handled key integrations with various tools and services to truly and fully enable end-to-end commerce including SAP, Salesforce, BaazarVoice, Braintree, PIM, and Kount.

BONUS: we’ll also explain how we tailored XC to Lixil Group’s specific needs via custom plugins.

Speakers:

Brijesh Patel
Brijesh Patel
Horizontal Digital — Senior Technology Lead
On demand

Rethinking content to better meet researchers’ and customers' needs via Content Hub

In this session, we'll discuss the process we went through with The Advisory Board to rethink how each of their content types are presented in-person, on the web, and as printed materials. This will include how we leveraged the capabilities of Content Hub throughout the design process to ensure we designed content to fit within Content Hub.

Speakers:

Sydney Davis
Sydney Davis
Horizontal Digital — UX Designer
Get To Know Sydney
Andrew Ridgeway
Andrew Ridgeway
Horizontal Digital — Associate Creative Director
Get To Know Ridge

See our expertise in action

Horizontal + Sitecore