Would you like to create hyper-personalized customer experiences because you have a holistic 360-degree view of your customer profiles? A Customer Data Platform (CDP) can allow you to do just this! CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips. During this session, we walk through how to get started with CDP, and ultimately create better experiences for your customers, fostering higher customer lifetime value.